On April 6th, 2017, BlinkBid founder Lou Lesko and veteran art-producer Suzee Barrabee, formerly of Goodby Silverstein, presented a hardcore, no-holds-barred practical seminar on how to bid jobs in the current industry climate. They talked about the significant changes in usage licensing, as library shoots begin to dominate the commercial photography landscape, and went in depth discussing treatments, a new expectation of photographers competing for jobs.
The talk was centered around a mock shoot for wearable technology. To emulate real-world conditions, Ms. Barrabee sent Mr. Lesko a brief, and he wrote a treatment in response. Mr. Lesko then had his producer do an initial bid for submission. After feedback from Ms. Barrabee, two subsequent revisions of the bid were created. Ultimately the final bid was within five thousand dollars of the actual, but undisclosed, budget that Miss Barrabee had allotted for the job.
This page details the brief, the treatment, and all three versions of the bid, which was of course made using BlinkBid software.