The Bid Consultant generates a range of advertising rates based on your specifics to be used as a guide when deciding your pricing. You can find the Bid Consultant tool when you are in the estimate window. Click on the hamburger menu (three stacked lines on right as circled in red in the picture below). The feature is in that drop down menu.
Note: the Bid Consultant is based on a very high end of the advertisement rates. You can subtract 20% from the fees to adjust according to the comfort zone of your client. This is not supposed to be an absolute guide but more to give you insight into the high end of what the industry is paying to avoid undercharging.